Amazon.com is examination a redesigned version of its website, a development that's remarkable given that the newly look could live a roadmap of what Amazon is building into its upcoming tablet, and a glimpse at how the accompany is fortifying its possess Apple-esque ecosystem.
Here's a nigher look at Amazon's fres style and how it may influence you to become an Amazon fanboy.
The old Amazon homepage (socialistic) and the new one. (Good manners of the Los Angeles Multiplication)Amazon.com Belongs on a Tablet
The new look and feel of Amazon.com screams pad of paper. It has a lot more white distance, the messy sidebar happening the unexhausted is deceased, the search bar is enlarged for touchscreen fingertip utilise, and the product photos are easily clickable icons reminiscent of those in Amazon's Windowshop iPad app.
But what's most notable is Amazon's reported center on the digital over the physical. Accordant to the Wall Street Diary, the untested Amazon.com shies away from highlight physical products much as clothes and electronic hardware, and emphasizes built-in services like music downloads via Amazon MP3 and movies through Amazon Instant Video.
The remodeling started last week, but to that degree only a handful of users can see it live. Amazon spokesperson Sortie Fouts told the Daybook that the company is "continuing to scrol out the new design to additional customers" but "posterior't speculate on when the new design leave be live for everyone."
Only a handful of users tush see the untried site. (courtesy of the Wall Street Journal)
Edifice an Virago Ecosystem
Just because the site looks tablet-ready doesn't needs awful Amazon is showing off its lozenge OS. But it does argue that Amazon is putt a dispense of desirableness into edifice an Amazon ecosystem, much as how Apple has constructed a lifestyle roughly its personal products.
The iPod, iPhone, and iPad have whol positioned Orchard apple tree as the go-to company for mobile entertainment. Using only Apple products, you can talk, pen, show, listen in to music, and get along a host of other things.
Amazon already has the foundation of a similar ecosystem, peculiarly now that it's investing more resources into mobile technologies. There's music (Amazon MP3 and Amazon Cloud Player), video (Amazon Instant TV), a freestanding app lay in (Amazon's Appstore for Android) and, most prominently, books (the Elicit, its related apps, and the HTML 5-supported Amazon Kindle Cloud Reader). Putting all of those services in one location, along one tablet, has the potential to transform Amazon's lesser-known services into household names.
Just Amazon's "killer app" — the company's strongest weapon in the tablet grocery store — is its retail front. According to the Journal, Amazon.com had $34 billion in revenue cobbler's last year. Amazon is also one of the most trusted brands in the United States government. It's a one-full point shop, and has been for old age.
Amazon has even tailored a version of Android for its upcoming tablet. TechCrunch played around with the tablet OS, and found that it looks and feels similar Virago.com but doesn't postulate the construction (or require the be) of making a brand-novel freestanding Osmium.
Combine all of Amazon's powers and put them on a tablet, and what do you have? Another kind of one-stoppage shop, totally movable, and supposedly available at half the price of the entry-level iPad 2. If the Amazon lozenge has flat incomplete the sheen of its site redesign, and successfully integrates completely of its services, the Internet retailer could sustain non only a best-merchandising tablet but also the beginnings of its own Malus pumila-like lifestyle.
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