E-Reader Use Doubles in Six Months, Tablets Grow at Slower Pace

U.S. consumers are adopting e-readers such as the Amazon Kindle and Barnes & Noble Nook at a faster rate than lozenge computers like the Apple iPad operating theater Samsung Galaxy Tab.

A recent survey away the Church bench Cyberspace Project shows that the share of North American country adults who own an e-reader has doubled in just six months to 12 percent in May 2020 from 6 percent in Nov 2020.

Tablet ownership likewise rose during the same period, merely at a slower pace than in front.

In May 2020, for instance, 8 percent of U.S. adults rumored owning a tablet such Eastern Samoa an iPad, Galaxy Tab, or Motorola Xoom. (An overwhelming majority were likely iPad owners, given the tepid consumer response so far to non-iPad tablets.)

That's about the same as the 7 percentage of adults who said they owned a pad in January 2020, and only a 3-percentage-direct alternate in ownership since November 2020, Pew says.

E-reader and tablet ownership lags seat early tech devices (sink in to enlarge).

Prior to Nov 2020, tablet ownership had been revolt at a relatively faster pace.

The 12-per centum estimate is a milepost for the e-reader. It's the first-year time that ownership of the device has reached double digits since Pew began measuring e-reader use among U.S. adults in April 2009.

While e-readers and tablets are gaining popularity, both are asymptomatic below acceptation levels of to begin with popular consumer tech devices, including cellphones, laptop computer and screen background PCs, DVRs, and MP3 players.

(image: Pew ereader pad vs other devices.jpg)

Growth in e-reader and pad of paper ownership (click to enlarge).

Mobile phones are far and away the well-nig democratic tech device: 83 percent of U.S. adults own one. Desktops and laptops are running cervix and neck with 57 and 56 pct, respectively.

The Pew Internet Project findings come from a survey conducted from April 26 to May 22 among 2277 adults ages 18 and up.

Contact Jeff Bertolucci via Twitter (@jbertolucci ) Oregon at jbertolucci.blogspot.com .